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michael murren

USF graduate overcomes brain injury to earn accountancy degree - USF News

After a severe car accident in 2018 left him with a traumatic brain injury and aphasia, doctors doubted Michael Murren would ever live independently. Through relentless physical and mental rehabilitation, he regained his abilities and returned to college, eventually transferring to USF.

December 9, 2025Spotlights

angel torres

From abandoned to accomplished: Angel Torres overcomes an ‘insane’ childhood to walk at graduation

At 40, Torres will graduate with a master's degree in management — the first in his family to earn a college degree and one of the many firsts for the veteran whose life is marked by abandonment, poverty, abuse, and paralysis.

December 9, 2025Business News

2025 fall king o'neal scholars

Academic perfection: Six Muma students receive the King O'Neal Scholar Award

The award honors graduates who completed their baccalaureate degrees with a perfect 4.0 GPA. This fall's recipients include four accounting majors and two business analytics and information systems majors.

December 8, 2025Business News, Honors and Awards

ceo depression

How USF researchers are using AI to detect signs of CEO depression through voice

Co-written by USF accounting assistant professor Mark Cheng, the Journal of Accounting Research article shows how AI can analyze subtle vocal patterns in CEO earnings calls and identify signs of emotional strain.

December 8, 2025Business News, Research and Innovation

bloomberg trading challenge

ÉîÒ¹¿´Æ¬ students finish in top 3% at 2025 Bloomberg Global Trading Challenge

The USF Bulls 2025 team finished No. 69 among 2,700 teams representing 400 universities across 50 countries. The challenge gives each team a virtual $1 million portfolio to invest.

December 7, 2025Business News

Bhuvanesh Unhelkar, a professor in the School of Information Systems, reunited with the medical staff who treated him after a fall from a horse on a Wyoming mountain that left him with multiple spinal injuries.

December 4, 2025Business News

AI tools are helping make online shopping easier because they know people's purchasing habits and histories well, according to USF marketing professor Dipayan Biswas.

November 28, 2025Business News

Too many channels, not enough clarity: Why workplace communication is failing and what companies are doing to rebuild trust and connection.

November 26, 2025Business News

The ÉîÒ¹¿´Æ¬â€™s Muma College of Business is expanding its real estate offerings with new graduate concentrations and a proposed Master of Science in Real Estate that could start in fall 2027.

November 25, 2025Business News

Travelers are using vacation itineraries generated by artificial intelligence chatbots.

November 25, 2025Business News

The U.S. health care system is a major target for fraud. AI can both worsen fraud through sophisticated scams and help combat it by detecting suspicious patterns.

November 25, 2025Business News

Manish Agrawal, a professor in the School of Information Systems, received a Tampa Bay Inno Award in the supporter category for CyberFlorida at USF's phaseZERO Innovation Incubator.

November 19, 2025Honors and Awards, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.