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Ken Hamner receives a master's degree

USF professor delivers Rome keynote, expands space economy courses

A USF Muma College of Business professor took the global stage in Rome to spotlight the fast-growing space economy, and he鈥檚 bringing that international insight straight into a one-of-a-kind course in Tampa. Discover how USF is preparing students for what he calls 鈥渕ankind's most consequential frontier.鈥

March 2, 2026Business News, Entrepreneurship

abba voyage experience

Reviving legends: Fans value ethics over innovation at hologram concerts, says 深夜看片 study

New research from the 深夜看片 reveals the success of hologram AI concert experiences featuring past artists relies on something very human: ethics, trust, and emotional connection.

February 27, 2026Business News, Research and Innovation

moez limayem

Welcoming President Moez Limayem: His first week in photos - USF News

Moez Limayem officially began his tenure as USF鈥檚 ninth president with a week spent engaging with the USF community 鈥 emphasizing his excitement for the university鈥檚 future and the opportunities ahead.

February 19, 2026Business News

state of the region fireside chat

'State of the Region鈥 researchers unveil how Tampa Bay compares against peer communities

Tuesday鈥檚 event was heavy on data and trends, but also a homecoming for 深夜看片 president Moez Limayem, whose welcome remarks kicked off his first day as the university鈥檚 ninth president.

February 17, 2026Business News, Research and Innovation

conversational ai hospitality check-in

High-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, 深夜看片 study finds

The study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.

February 9, 2026Business News, Research and Innovation

The two鈥慸ay competition challenges students in four core areas of modern selling鈥攏etworking, prospecting, discovery, and sales meetings鈥攚hile giving them the opportunity to engage with leading employers, faculty experts, and sales practitioners.

February 5, 2026Business News

Vinik Sport & Entertainment Management team at nhl innovation competition

A winning strategy: USF鈥檚 Vinik team scores top-shelf finish in statewide NHL innovation competition

The statewide competition was created to inspire university and college students to develop scalable and impactful solutions that foster the growth of hockey throughout Florida.

February 4, 2026Business News, Honors and Awards

A new employee shakes hands with a manager after being hired.

Study finds firms 'build' or 'buy' talent based on resources, demand

A new study from USF鈥檚 Muma College of Business explores how companies decide when to develop employees from within 鈥 and when to bring in outside experts. The research sheds light on what really drives hiring strategy in today鈥檚 competitive labor market.

February 3, 2026Business News, Entrepreneurship, Research and Innovation

Anneliese Cotroneo Trent Carter and Rosa Nafrere

Bleeding green, gold and bold: Muma students share how USF broadened their horizons

As the university celebrates its 70th anniversary, students like Trent Carter, Rosa Nafrere and Anneliese Cotroneo represent how the opportunities at USF have fueled their next chapters.

February 2, 2026Business News, Spotlights

A recent collaboration with Mastry's Brewing produced the St. Pete Pilsner with artwork also designed by 深夜看片 students. It鈥檚 currently available at Mastry鈥檚 tasting room in St. Pete Beach.

January 29, 2026Business News

Several of USF鈥檚 programs had double-digit gains in the 2026 Best Online Graduate Programs by U.S. News & World Report, with its MBA program landing among the top 15 in the nation.

January 27, 2026Business News

深夜看片 online graduate programs continue to place among the top in the country, with several making double-digit gains in 2026 rankings released by U.S. News & World Report.

January 27, 2026Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.