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The two‑day competition challenges students in four core areas of modern selling—networking, prospecting, discovery, and sales meetings—while giving them the opportunity to engage with leading employers, faculty experts, and sales practitioners.

February 5, 2026Business News

Loran Jarrett, associate professor of instruction in the School of Marketing and Innovation, shares tips on having a metal credit card and advice on applying for one.

February 5, 2026Research and Innovation

Firms flush with resources tend to develop talent internally while younger firms, facing unpredictable workloads, will hire from the outside to fill their talent gap.

February 5, 2026Entrepreneurship, Research and Innovation

The two‑day competition challenges students in four core areas of modern selling—networking, prospecting, discovery, and sales meetings—while giving them the opportunity to engage with leading employers, faculty experts, and sales practitioners.

February 5, 2026Events

Vinik Sport & Entertainment Management team at nhl innovation competition

A winning strategy: USF’s Vinik team scores top-shelf finish in statewide NHL innovation competition

The statewide competition was created to inspire university and college students to develop scalable and impactful solutions that foster the growth of hockey throughout Florida.

February 4, 2026Business News, Honors and Awards

A new employee shakes hands with a manager after being hired.

Study finds firms 'build' or 'buy' talent based on resources, demand

A new study from USF’s Muma College of Business explores how companies decide when to develop employees from within — and when to bring in outside experts. The research sheds light on what really drives hiring strategy in today’s competitive labor market.

February 3, 2026Business News, Entrepreneurship, Research and Innovation

Students can streamline the process by preparing early and reviewing documents to avoid common mistakes. A USF accounting professor shared tips to make tax filing easier as the April 15 tax return deadline approaches.

February 3, 2026Research and Innovation

Anneliese Cotroneo Trent Carter and Rosa Nafrere

Bleeding green, gold and bold: Muma students share how USF broadened their horizons

As the university celebrates its 70th anniversary, students like Trent Carter, Rosa Nafrere and Anneliese Cotroneo represent how the opportunities at USF have fueled their next chapters.

February 2, 2026Business News, Spotlights

A recent collaboration with Mastry's Brewing produced the St. Pete Pilsner with artwork also designed by ÉîÒ¹¿´Æ¬ students. It’s currently available at Mastry’s tasting room in St. Pete Beach.

January 29, 2026Business News

A beer brewed by USF alumni, featuring a student-designed label, is now available to the public. Sold at Mastry’s Brewing, a portion of proceeds supports USF’s Brewing Arts program.

January 28, 2026Research and Innovation

Mastry's Brewing, a St. Pete brewery, has developed a new beer, the St. Pete Pilsner, to raise funds and awareness for the USF brewery arts program. The USF-themed beer features a student-designed label that highlights USF.

January 28, 2026Entrepreneurship

Several of USF’s programs had double-digit gains in the 2026 Best Online Graduate Programs by U.S. News & World Report, with its MBA program landing among the top 15 in the nation.

January 27, 2026Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.