News
Article Listing
Viewing items with Category: All Categories, Year: All Years

From busser to C-suite: Darden Restaurants president shares stories and advice at Conversation with a CEO
鈥淎nywhere in our restaurants we can have our next CEO,鈥 said Rick Cardenas, who was the featured guest at Tuesday鈥檚 Conversation with a CEO event.
March 3, 2026Business News, Events

Reviving legends: Fans value ethics over innovation at hologram concerts, says 深夜看片 study
New research from the 深夜看片 reveals the success of hologram AI concert experiences featuring past artists relies on something very human: ethics, trust, and emotional connection.
February 27, 2026Business News, Research and Innovation
Hotel workers and guests both like using AI apps and virtual assistants to get fresh towels, but customers sometimes want a human touch.
February 13, 2026Research and Innovation
Mastry's Brewing Company in St. Pete Beach has partnered with USF to launch the St. Pete Pilsner. It's a beer crafted specifically to support the university's Brewing Arts Program.
February 11, 2026Research and Innovation
New research from USF reveals that while smart AI concierges are great for quick, 24/7 help and for easing hospitality staff workload, most guests still prefer face-to-face customer service, especially with requests that involve an emotional attachment.
February 9, 2026Research and Innovation
USF research reveals a gap between hotel managers' enthusiasm for AI and guests' comfort levels with the technology.
February 9, 2026Research and Innovation
While smart voice AI is popular for routine, 24/7 tasks, guests overwhelmingly prefer human concierges for emotionally meaningful or complex requests.
February 9, 2026Research and Innovation
Mastry's Brewing Co. partnered with USF's Brewing Arts program to create St. Pete Pilsner, a crisp pilsner featuring a student-designed label highlighting USF, St. Petersburg and the art of brewing.
February 9, 2026Research and Innovation

High-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, 深夜看片 study finds
The study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.
February 9, 2026Business News, Research and Innovation

A winning strategy: USF鈥檚 Vinik team scores top-shelf finish in statewide NHL innovation competition
The statewide competition was created to inspire university and college students to develop scalable and impactful solutions that foster the growth of hockey throughout Florida.
February 4, 2026Business News, Honors and Awards
A recent collaboration with Mastry's Brewing produced the St. Pete Pilsner with artwork also designed by 深夜看片 students. It鈥檚 currently available at Mastry鈥檚 tasting room in St. Pete Beach.
January 29, 2026Business News
A beer brewed by USF alumni, featuring a student-designed label, is now available to the public. Sold at Mastry鈥檚 Brewing, a portion of proceeds supports USF鈥檚 Brewing Arts program.
January 28, 2026Research and Innovation