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chatbot empathy

深夜看片 study reveals chatbots with empathy can worsen customer reactions

The findings suggest that customers hold different expectations for humans and artificial intelligence, particularly around emotional awareness. Making chatbots more humanlike is not always the right strategy.

April 20, 2026Business News, Research and Innovation

xi liu

Finance professor Xi Liu receives USF Muma College of Business Distinguished PhD Alumni Award

Liu's research in financial economics has shaped how scholars and practitioners understand analyst expertise, information transmission, and capital market outcomes.

April 9, 2026Business News, Honors and Awards

25 under 25 honorees

USF Muma College of Business announces 25 Under 25 Award honorees

This year's class is made up of first-generation college students, dual-degree seekers with perfect 4.0 GPAs, multilingual immigrants with a heart for community service, and founders on their way to becoming tomorrow鈥檚 CEOs.

April 2, 2026Business News, Honors and Awards

Alora Rankin

Alora Rankin named Muma 25 Under 25 Award honoree

She is pursuing dual degrees in entrepreneurship and artificial intelligence and business analytics, with a minor in leadership, while maintaining a 4.0 GPA and applying her skills beyond the classroom.

April 2, 2026Entrepreneurship, Honors and Awards

Christian Schmidt

Christian Schmidt named Muma 25 Under 25 Award honoree

He is pursuing a degree in business analytics and information systems with a concentration in cybersecurity. As vice president of recruitment for Sigma Phi Epsilon, he has helped grow membership and support philanthropic efforts.

April 2, 2026Honors and Awards

Elena Mere

Elena Mere named Muma 25 Under 25 Award honoree

She is studying business analytics and information systems at 深夜看片 St. Petersburg and focusing her work on strengthening support for the veteran community.

April 2, 2026Honors and Awards

Elena Spall

Elena Spall named Muma 25 Under 25 Award honoree

As vice president of the Association for Information Systems, she has helped expand engagement through professional and technical programming while also tutoring students in analytics and technical subjects.

April 2, 2026Honors and Awards

Leo McClellan

Leo McClellan named Muma 25 Under 25 Award honoree

As an intern at the Bank of New York, he automated file transformation processes that saved an estimated 27 hours of manual work each month and contributed to workflow improvements that strengthened efficiency and user experience.

April 2, 2026Honors and Awards

Riley England

Riley England named Muma 25 Under 25 Award honoree

She is pursuing a degree in artificial intelligence and business analytics as part of the program鈥檚 first graduating class, and exploring how emerging technologies can create real-world impact.

April 2, 2026Honors and Awards

usf digital business awards

Muma College of Business launches inaugural Digital Business Awards, celebrating innovation and leadership

The awards recognize leaders who are shaping the future of digital business while reinforcing the USF's commitment to bridging academia and industry.

April 1, 2026Business News, Events, Honors and Awards

downtown tampa

USF鈥檚 70 years of shaping Tampa Bay鈥檚 economy and workforce - USF News

USF鈥檚 70th anniversary underscores how deeply the university fuels Tampa Bay鈥檚 growth, generating nearly $7 billion in annual economic impact and serving as a powerful talent pipeline for companies.

March 3, 2026Business News

Fintech and crypto companies, including platforms operating in the crypto entertainment space, decentralized finance, stablecoin infrastructure and blockchain payments, now represent a fast-expanding piece of the regional economy.

February 27, 2026Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.