News Feed/business/news/Recent posts from Newsen-usThu, 05 Mar 2026 17:09:54 -05:00http://blogs.law.harvard.edu/tech/rssOmniUpdate (OU Publish)From busser to C-suite: Darden Restaurants president shares stories and advice at Conversation with a CEO/business/news/2026/03-03-conversation-with-a-ceo-rick-cardenas.aspx“Anywhere in our restaurants we can have our next CEO,” said Rick Cardenas, who was the featured guest at Tuesday’s Conversation with a CEO event.Elizabeth L. BrownTue, 03 Mar 2026 16:15:45 From busser to C-suite: Darden Restaurants president shares stories and advice at Conversation with a CEO“Anywhere in our restaurants we can have our next CEO,” said Rick Cardenas, who was the featured guest at Tuesday’s Conversation with a CEO event.rick cardenas conversation with a ceo/business/news/2026/03-03-conversation-with-a-ceo-rick-cardenas.aspxBusiness News,EventsSchool of Hospitality and Sport ManagementReviving legends: Fans value ethics over innovation at hologram concerts, says ҹƬ study/business/news/2026/02-27-hologram-ai-concertgoers-value-ethics-over-innovation-usf-study.aspxNew research from the ҹƬ reveals the success of hologram AI concert experiences featuring past artists relies on something very human: ethics, trust, and emotional connection.Elizabeth L. BrownFri, 27 Feb 2026 15:21:02 Reviving legends: Fans value ethics over innovation at hologram concerts, says ҹƬ studyNew research from the ҹƬ reveals the success of hologram AI concert experiences featuring past artists relies on something very human: ethics, trust, and emotional connection.abba voyage experience/business/news/2026/02-27-hologram-ai-concertgoers-value-ethics-over-innovation-usf-study.aspxBusiness News,Research and InnovationArtificial Intelligence,School of Hospitality and Sport ManagementInside the AI hotel boom: Staff love it, guests have reservations - Inc.https://www.inc.com/bruce-crumley/inside-the-ai-hotel-boom-staff-love-it-guests-have-reservations/91301933Hotel workers and guests both like using AI apps and virtual assistants to get fresh towels, but customers sometimes want a human touch.External ArticleFri, 13 Feb 2026 16:35:33 Inside the AI hotel boom: Staff love it, guests have reservations - Inc.Hotel workers and guests both like using AI apps and virtual assistants to get fresh towels, but customers sometimes want a human touch.hotel guests check-inhttps://www.inc.com/bruce-crumley/inside-the-ai-hotel-boom-staff-love-it-guests-have-reservations/91301933Research and InnovationArtificial Intelligence,School of Hospitality and Sport ManagementUSF and Mastry's Brewing Company create new beer to support school's Brewing Arts program - Fox-13https://www.fox13news.com/news/usf-mastrys-brewing-company-beer-schools-brewing-arts-programMastry's Brewing Company in St. Pete Beach has partnered with USF to launch the St. Pete Pilsner. It's a beer crafted specifically to support the university's Brewing Arts Program.External ArticleWed, 11 Feb 2026 16:17:03 USF and Mastry's Brewing Company create new beer to support school's Brewing Arts program - Fox-13Mastry's Brewing Company in St. Pete Beach has partnered with USF to launch the St. Pete Pilsner. It's a beer crafted specifically to support the university's Brewing Arts Program.brewing arts pilsnerhttps://www.fox13news.com/news/usf-mastrys-brewing-company-beer-schools-brewing-arts-programResearch and InnovationSchool of Hospitality and Sport ManagementHotel guests embrace AI convenience—but still want a human touch, study finds - Phys.orghttps://phys.org/news/2026-02-hotel-guests-embrace-ai-convenience.htmlNew research from USF reveals that while smart AI concierges are great for quick, 24/7 help and for easing hospitality staff workload, most guests still prefer face-to-face customer service, especially with requests that involve an emotional attachment.External ArticleMon, 09 Feb 2026 16:13:56 Hotel guests embrace AI convenience—but still want a human touch, study finds - Phys.orgNew research from USF reveals that while smart AI concierges are great for quick, 24/7 help and for easing hospitality staff workload, most guests still prefer face-to-face customer service, especially with requests that involve an emotional attachment.hotel conciergehttps://phys.org/news/2026-02-hotel-guests-embrace-ai-convenience.htmlResearch and InnovationArtificial Intelligence,School of Hospitality and Sport ManagementHotel guests prefer human touch over AI concierges, study finds - National Todayhttps://nationaltoday.com/us/fl/tampa/news/2026/02/09/hotel-guests-prefer-human-touch-over-ai-concierges-study-finds/USF research reveals a gap between hotel managers' enthusiasm for AI and guests' comfort levels with the technology.External ArticleMon, 09 Feb 2026 16:00:06 Hotel guests prefer human touch over AI concierges, study finds - National TodayUSF research reveals a gap between hotel managers' enthusiasm for AI and guests' comfort levels with the technology.hospitality aihttps://nationaltoday.com/us/fl/tampa/news/2026/02/09/hotel-guests-prefer-human-touch-over-ai-concierges-study-finds/Research and InnovationArtificial Intelligence,School of Hospitality and Sport ManagementHotel guests embrace AI convenience — but still want a human touch, ҹƬ study finds - EurekAlert!https://www.eurekalert.org/news-releases/1115877While smart voice AI is popular for routine, 24/7 tasks, guests overwhelmingly prefer human concierges for emotionally meaningful or complex requests.External ArticleMon, 09 Feb 2026 14:51:54 Hotel guests embrace AI convenience — but still want a human touch, ҹƬ study finds - EurekAlert!While smart voice AI is popular for routine, 24/7 tasks, guests overwhelmingly prefer human concierges for emotionally meaningful or complex requests.ai check-inhttps://www.eurekalert.org/news-releases/1115877Research and InnovationArtificial Intelligence,School of Hospitality and Sport ManagementMastry’s taps USF partnership for new St. Pete Pilsner - TBNhttps://www.tbnweekly.com/st_petersburg/article_cdc113da-e289-48ee-ba4d-c49b4a7dfc76.htmlMastry's Brewing Co. partnered with USF's Brewing Arts program to create St. Pete Pilsner, a crisp pilsner featuring a student-designed label highlighting USF, St. Petersburg and the art of brewing.External ArticleMon, 09 Feb 2026 14:47:19 Mastry’s taps USF partnership for new St. Pete Pilsner - TBNMastry's Brewing Co. partnered with USF's Brewing Arts program to create St. Pete Pilsner, a crisp pilsner featuring a student-designed label highlighting USF, St. Petersburg and the art of brewing.st. pete pilsnerhttps://www.tbnweekly.com/st_petersburg/article_cdc113da-e289-48ee-ba4d-c49b4a7dfc76.htmlResearch and InnovationSchool of Hospitality and Sport ManagementHigh-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, ҹƬ study finds/business/news/2026/02-09-usf-studys-ai-concierges-adoption-finds-guests-crave-human-connection.aspxThe study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.Elizabeth L. BrownMon, 09 Feb 2026 09:20:22 High-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, ҹƬ study findsThe study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.conversational ai hospitality check-in/business/news/2026/02-09-usf-studys-ai-concierges-adoption-finds-guests-crave-human-connection.aspxBusiness News,Research and InnovationArtificial Intelligence,School of Hospitality and Sport ManagementA winning strategy: USF’s Vinik team scores top-shelf finish in statewide NHL innovation competition/business/news/2026/02-04-vinik-hockey-unidos-team-wins-nhl-innovation-challenge.aspxThe statewide competition was created to inspire university and college students to develop scalable and impactful solutions that foster the growth of hockey throughout Florida.Maria AmorimWed, 04 Feb 2026 00:49:22 A winning strategy: USF’s Vinik team scores top-shelf finish in statewide NHL innovation competitionThe statewide competition was created to inspire university and college students to develop scalable and impactful solutions that foster the growth of hockey throughout Florida.Vinik Sport & Entertainment Management team at nhl innovation competition/business/news/2026/02-04-vinik-hockey-unidos-team-wins-nhl-innovation-challenge.aspxBusiness News,Honors and AwardsSchool of Hospitality and Sport Management,Vinik Sport & Entertainment Management ProgramUSF's Brewing Arts program - Tampa Bay 28https://www.tampabay28.com/morning-blend/usfs-brewing-arts-programA recent collaboration with Mastry's Brewing produced the St. Pete Pilsner with artwork also designed by ҹƬ students. It’s currently available at Mastry’s tasting room in St. Pete Beach.External ArticleThu, 29 Jan 2026 13:34:23 USF's Brewing Arts program - Tampa Bay 28A recent collaboration with Mastry's Brewing produced the St. Pete Pilsner with artwork also designed by ҹƬ students. It’s currently available at Mastry’s tasting room in St. Pete Beach.st. pete pilsnerhttps://www.tampabay28.com/morning-blend/usfs-brewing-arts-programBusiness NewsSchool of Hospitality and Sport ManagementBrewing Arts on Morning Blend - Yahoo Newshttps://www.yahoo.com/news/videos/brewing-arts-morning-blend-022809599.html?guccounter=1%26guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8%26guce_referrer_sig=AQAAAIsI4KwkzAI_ti5YUgdo4mPCwgKA4ReFlteEJ3oLettJA1vPTP-CgzQOFm3csqnOjpfzhjxnhNp9VHx7YPatltF4DATAaPBQOF0dbr6obvAG6hjSTNl8wz8OUE5sWGUJxOhOn3K2Wz57lqO6RSBIh243LjA7-qK_QRZGP8rgGcQvA beer brewed by USF alumni, featuring a student-designed label, is now available to the public. Sold at Mastry’s Brewing, a portion of proceeds supports USF’s Brewing Arts program.External ArticleWed, 28 Jan 2026 14:49:28 Brewing Arts on Morning Blend - Yahoo NewsA beer brewed by USF alumni, featuring a student-designed label, is now available to the public. Sold at Mastry’s Brewing, a portion of proceeds supports USF’s Brewing Arts program.brewing arts program on morning blend showhttps://www.yahoo.com/news/videos/brewing-arts-morning-blend-022809599.html?guccounter=1%26guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8%26guce_referrer_sig=AQAAAIsI4KwkzAI_ti5YUgdo4mPCwgKA4ReFlteEJ3oLettJA1vPTP-CgzQOFm3csqnOjpfzhjxnhNp9VHx7YPatltF4DATAaPBQOF0dbr6obvAG6hjSTNl8wz8OUE5sWGUJxOhOn3K2Wz57lqO6RSBIh243LjA7-qK_QRZGP8rgGcQvResearch and InnovationSchool of Hospitality and Sport ManagementBrewery introduces new St. Pete Pilsner, a USF-themed beer - Patchhttps://patch.com/florida/stpete/brewery-introduces-new-st-pete-pilsner-usf-themed-beerMastry's Brewing, a St. Pete brewery, has developed a new beer, the St. Pete Pilsner, to raise funds and awareness for the USF brewery arts program. The USF-themed beer features a student-designed label that highlights USF.External ArticleWed, 28 Jan 2026 00:46:28 Brewery introduces new St. Pete Pilsner, a USF-themed beer - PatchMastry's Brewing, a St. Pete brewery, has developed a new beer, the St. Pete Pilsner, to raise funds and awareness for the USF brewery arts program. The USF-themed beer features a student-designed label that highlights USF.mastrys breweryhttps://patch.com/florida/stpete/brewery-introduces-new-st-pete-pilsner-usf-themed-beerEntrepreneurshipSchool of Hospitality and Sport ManagementSt. Pete brewery launches first USF-branded beer - St. Pete Catalysthttps://stpetecatalyst.com/zaps/st-pete-brewery-launches-first-usf-branded-beer/The crisp and smooth beer, brewed by USF alumni, features a student-designed label that highlights the university, St. Petersburg and the art of brewing.External ArticleSat, 24 Jan 2026 13:29:52 St. Pete brewery launches first USF-branded beer - St. Pete CatalystThe crisp and smooth beer, brewed by USF alumni, features a student-designed label that highlights the university, St. Petersburg and the art of brewing.brewing artshttps://stpetecatalyst.com/zaps/st-pete-brewery-launches-first-usf-branded-beer/Research and InnovationSchool of Hospitality and Sport ManagementPartnership with local brewery creates first USF-branded beer - ҹƬ St. Petersburghttps://www.stpetersburg.usf.edu/news/2026/partnership-with-local-brewery-creates-first-usf-branded-beer.aspxA first for USF: A beer brewed by USF alumni, featuring a student-designed label, is now available to the public. Sold at Mastry’s Brewing, a portion of proceeds supports USF’s Brewing Arts program.External ArticleThu, 22 Jan 2026 00:56:57 Partnership with local brewery creates first USF-branded beer - ҹƬ St. PetersburgA first for USF: A beer brewed by USF alumni, featuring a student-designed label, is now available to the public. Sold at Mastry’s Brewing, a portion of proceeds supports USF’s Brewing Arts program.A portion of all proceeds will support USF’s Brewing Arts program.https://www.stpetersburg.usf.edu/news/2026/partnership-with-local-brewery-creates-first-usf-branded-beer.aspxBusiness NewsSchool of Hospitality and Sport ManagementRays exploring possible new stadium site near Steinbrenner Field - Tampa Bay 28https://www.tampabay28.com/sports/rays-exploring-possible-new-stadium-site-near-steinbrenner-fieldThe Tampa Bay Rays could be one step closer to moving from St. Petersburg to Tampa, with a potential new stadium location just feet from Steinbrenner Field.External ArticleThu, 15 Jan 2026 14:21:04 Rays exploring possible new stadium site near Steinbrenner Field - Tampa Bay 28The Tampa Bay Rays could be one step closer to moving from St. Petersburg to Tampa, with a potential new stadium location just feet from Steinbrenner Field.rays stadiumhttps://www.tampabay28.com/sports/rays-exploring-possible-new-stadium-site-near-steinbrenner-fieldResearch and InnovationSchool of Hospitality and Sport ManagementWhat happened when CNN Travel challenged ChatGPT to come up with guides to our cities - CNN Travelhttps://www.cnn.com/travel/ai-chatgpt-llms-travel-planningSeden Dogan, a faculty member in the School of Hospitality and Sport Management, shared her insights on AI and travel planning.External ArticleTue, 30 Dec 2025 16:12:19 What happened when CNN Travel challenged ChatGPT to come up with guides to our cities - CNN TravelSeden Dogan, a faculty member in the School of Hospitality and Sport Management, shared her insights on AI and travel planning.AI and travel planninghttps://www.cnn.com/travel/ai-chatgpt-llms-travel-planningResearch and InnovationArtificial Intelligence,School of Hospitality and Sport Management‘Is this really what college bowl games have become?’: Critics say goofy Pop-Tarts and Duke’s Mayo sponsorships are overshadowing the football - MarketWatchhttps://www.marketwatch.com/story/is-this-really-what-college-bowl-games-have-become-critics-say-games-sponsored-by-pop-tarts-and-mayonnaise-take-attention-away-from-football-8bccaa12?gaa_at=eafs%26gaa_n=AWEtsqfpRr0cjRQJOb9SuSwkUA_uz6_BO1iIsWAkK5LqYHQC4Ee5R1ueJlkgbKLGAp0%3D%26gaa_ts=693c7020%26gaa_sig=D4Be6SkCu5hUq_xsohEkgFrP-2PHXipWPmDbVzd8gLBuEDU3ADZnwA5-4bViBBKvNRUxOLdvLbReohkIppUcdg%3D%3DEver heard of a mayonnaise-themed bowl game? Or a gridiron celebration of a toaster pastry? These days, the college football postseason is about a lot more than touchdowns and tackles.External ArticleFri, 12 Dec 2025 15:04:12 ‘Is this really what college bowl games have become?’: Critics say goofy Pop-Tarts and Duke’s Mayo sponsorships are overshadowing the football - MarketWatchEver heard of a mayonnaise-themed bowl game? Or a gridiron celebration of a toaster pastry? These days, the college football postseason is about a lot more than touchdowns and tackles.bowl gameshttps://www.marketwatch.com/story/is-this-really-what-college-bowl-games-have-become-critics-say-games-sponsored-by-pop-tarts-and-mayonnaise-take-attention-away-from-football-8bccaa12?gaa_at=eafs%26gaa_n=AWEtsqfpRr0cjRQJOb9SuSwkUA_uz6_BO1iIsWAkK5LqYHQC4Ee5R1ueJlkgbKLGAp0%3D%26gaa_ts=693c7020%26gaa_sig=D4Be6SkCu5hUq_xsohEkgFrP-2PHXipWPmDbVzd8gLBuEDU3ADZnwA5-4bViBBKvNRUxOLdvLbReohkIppUcdg%3D%3DResearch and InnovationSchool of Hospitality and Sport ManagementBest places for New Year's Eve - WalletHubhttps://wallethub.com/edu/best-places-for-new-years-eve/17263#expert=Luana_NanuNew Year’s Eve is one of the biggest holidays in the U.S. — with millions of Americans traveling for the holiday every year. What factors should people consider when choosing whether and where to travel for New Year's Eve?External ArticleTue, 09 Dec 2025 16:21:32 Best places for New Year's Eve - WalletHubNew Year’s Eve is one of the biggest holidays in the U.S. — with millions of Americans traveling for the holiday every year. What factors should people consider when choosing whether and where to travel for New Year's Eve?new year's eve https://wallethub.com/edu/best-places-for-new-years-eve/17263#expert=Luana_NanuResearch and InnovationSchool of Hospitality and Sport ManagementThese are the best cities for celebrating New Year's Eve - AOLhttps://www.aol.com/articles/best-cities-celebrating-years-eve-195348168.htmlLuana Nanu, assistant professor in the School of Hospitality and Sport Management, shares how to travel smart this New Year.External ArticleTue, 09 Dec 2025 14:57:38 These are the best cities for celebrating New Year's Eve - AOLLuana Nanu, assistant professor in the School of Hospitality and Sport Management, shares how to travel smart this New Year.New Year https://www.aol.com/articles/best-cities-celebrating-years-eve-195348168.htmlResearch and InnovationSchool of Hospitality and Sport ManagementExpert thoughts on Capital One Venture X - WalletHubhttps://wallethub.com/d/capital-one-venture-x-3361c#expert=seden_doganSeden Dogan, faculty in the School of Hospitality and Sport Management, shares her insights about booking travel accommodations through a credit card company's booking portal.External ArticleMon, 17 Nov 2025 15:57:30 Expert thoughts on Capital One Venture X - WalletHubSeden Dogan, faculty in the School of Hospitality and Sport Management, shares her insights about booking travel accommodations through a credit card company's booking portal.usf muma college of businesshttps://wallethub.com/d/capital-one-venture-x-3361c#expert=seden_doganResearch and InnovationSchool of Hospitality and Sport ManagementUSF Hospitality Lab hosts The Ritz-Carlton's chef for immersive culinary and career lessonhttps://www.sarasotamanatee.usf.edu/news/2025/ritz-carlton-pasta-demo.aspxҹƬ students were treated to a special pasta making demonstration during the International Food and Culture class. The experience blended cultural learning, practical skills and real-world career insights.External ArticleMon, 17 Nov 2025 15:13:41 USF Hospitality Lab hosts The Ritz-Carlton's chef for immersive culinary and career lessonҹƬ students were treated to a special pasta making demonstration during the International Food and Culture class. The experience blended cultural learning, practical skills and real-world career insights.ritz carlton pasta demonstrationhttps://www.sarasotamanatee.usf.edu/news/2025/ritz-carlton-pasta-demo.aspxBusiness NewsSchool of Hospitality and Sport ManagementThey moved to Florida for USF – now they’re the 2025 Family of the Year - USF News/news/2025/they-moved-to-florida-for-usf-now-theyre-the-2025-family-of-the-year.aspxThe Vazquezes have been named ҹƬ’s 2025 Family of the Year for their support, pride and commitment to student success. Their two oldest, Francisco and Enzo, are students in the Muma College of Business.External ArticleThu, 16 Oct 2025 10:58:57 They moved to Florida for USF – now they’re the 2025 Family of the Year - USF NewsThe Vazquezes have been named ҹƬ’s 2025 Family of the Year for their support, pride and commitment to student success. Their two oldest, Francisco and Enzo, are students in the Muma College of Business.The Vazquez family./news/2025/they-moved-to-florida-for-usf-now-theyre-the-2025-family-of-the-year.aspxBusiness News,Honors and AwardsSchool of Hospitality and Sport Management,School of Management,School of Marketing and InnovationҹƬ St. Petersburg chancellor Christian Hardigree takes reigns at Texas A&M-Victoria - WUSFhttps://www.wusf.org/university-beat/2025-10-13/usf-st-petersburg-chancellor-christian-hardigree-takes-reigns-texas-am-victoriaDuring her 3½ years at ҹƬ St. Petersburg, Hardigree increased enrollment by 26 percent, expanded research and introduced new academic programs.External ArticleMon, 13 Oct 2025 15:15:33 ҹƬ St. Petersburg chancellor Christian Hardigree takes reigns at Texas A&M-Victoria - WUSFDuring her 3½ years at ҹƬ St. Petersburg, Hardigree increased enrollment by 26 percent, expanded research and introduced new academic programs.christian hardigreehttps://www.wusf.org/university-beat/2025-10-13/usf-st-petersburg-chancellor-christian-hardigree-takes-reigns-texas-am-victoriaEventsSchool of Hospitality and Sport ManagementMeet Cory Bernstine, a 2025 40 Under 40 honoree - TBBJhttps://www.bizjournals.com/tampabay/news/2025/10/13/meet-cory-bernstine-a-2025-40-under-40-honoree.htmlBernstine is the senior vice president of strategy for United Soccer League. He serves as an adjunct professor in the Vinik Sport & Entertainment Management program.External ArticleMon, 13 Oct 2025 14:28:15 Meet Cory Bernstine, a 2025 40 Under 40 honoree - TBBJBernstine is the senior vice president of strategy for United Soccer League. He serves as an adjunct professor in the Vinik Sport & Entertainment Management program.cory bernstinehttps://www.bizjournals.com/tampabay/news/2025/10/13/meet-cory-bernstine-a-2025-40-under-40-honoree.htmlHonors and AwardsSchool of Hospitality and Sport ManagementҹƬ St. Pete chancellor says goodbye - St. Pete Catalysthttps://stpetecatalyst.com/usf-st-pete-chancellor-says-goodbye/Christian Hardigree, regional chancellor at the ҹƬ St. Petersburg, was named the new president of Texas A&M University-Victoria. Her last day at ҹƬ St. Petersburg is Nov. 3.External ArticleMon, 13 Oct 2025 14:20:27 ҹƬ St. Pete chancellor says goodbye - St. Pete CatalystChristian Hardigree, regional chancellor at the ҹƬ St. Petersburg, was named the new president of Texas A&M University-Victoria. Her last day at ҹƬ St. Petersburg is Nov. 3.Christian Hardigreehttps://stpetecatalyst.com/usf-st-pete-chancellor-says-goodbye/EventsSchool of Hospitality and Sport ManagementUSF deepens partnership with McKibbon Hospitality - TBBJhttps://www.bizjournals.com/tampabay/news/2025/10/03/usf-deepens-partnership-with-mckibbon-hospitality.htmlParticipating students will work with leaders of Tampa-based hotels in McKibbon’s portfolio and with its corporate office for two semesters. Students rotate through different departments and properties and are mentored on how to shape their future career paths.External ArticleFri, 03 Oct 2025 16:08:38 USF deepens partnership with McKibbon Hospitality - TBBJParticipating students will work with leaders of Tampa-based hotels in McKibbon’s portfolio and with its corporate office for two semesters. Students rotate through different departments and properties and are mentored on how to shape their future career paths.mckibbon hospitality cooperative learning programhttps://www.bizjournals.com/tampabay/news/2025/10/03/usf-deepens-partnership-with-mckibbon-hospitality.htmlBusiness NewsSchool of Hospitality and Sport ManagementUSF’s sport and entertainment program reaches its highest global ranking - Oraclehttps://www.usforacle.com/2025/09/28/usf-vinik-program-reaches-highest-global-ranking/The program landed in the No. 2 spot in the world and No. 1 in Florida this September in the 2025 SportBusiness Postgraduate Rankings, which surveys faculty and alumni from each program to compare curriculum and partnerships.External ArticleSun, 28 Sep 2025 17:17:47 USF’s sport and entertainment program reaches its highest global ranking - OracleThe program landed in the No. 2 spot in the world and No. 1 in Florida this September in the 2025 SportBusiness Postgraduate Rankings, which surveys faculty and alumni from each program to compare curriculum and partnerships.usf campushttps://www.usforacle.com/2025/09/28/usf-vinik-program-reaches-highest-global-ranking/EventsSchool of Hospitality and Sport ManagementUSF and McKibbon Hospitality continue Cooperative Learning Program - Lodginghttps://lodgingmagazine.com/usf-and-mckibbon-hospitality-continue-cooperative-learning-program/Over the course of two semesters, the selected students will shadow leaders throughout McKibbon’s portfolio of Tampa-based hotels and its corporate office, immersing themselves in a variety of real-world working environments.External ArticleThu, 25 Sep 2025 13:48:41 USF and McKibbon Hospitality continue Cooperative Learning Program - LodgingOver the course of two semesters, the selected students will shadow leaders throughout McKibbon’s portfolio of Tampa-based hotels and its corporate office, immersing themselves in a variety of real-world working environments.mckibbon hospitality cooperative learning programhttps://lodgingmagazine.com/usf-and-mckibbon-hospitality-continue-cooperative-learning-program/Honors and AwardsSchool of Hospitality and Sport ManagementUSF and McKibbon Hospitality continue partnership with Cooperative Learning Program/business/news/2025/09-24-mckibbon-hospitality-usf-co-op.aspxThe interactive learning experience is designed to give hospitality students a competitive edge through hands-on shadowing and mentorship from seasoned industry professionals.Wed, 24 Sep 2025 14:51:47 USF and McKibbon Hospitality continue partnership with Cooperative Learning ProgramThe interactive learning experience is designed to give hospitality students a competitive edge through hands-on shadowing and mentorship from seasoned industry professionals.mckibbon hospitality cooperative learning program/business/news/2025/09-24-mckibbon-hospitality-usf-co-op.aspxBusiness NewsSchool of Hospitality and Sport ManagementUSF’s Vinik Sport & Entertainment Management program clinches No. 2 in global rankings/business/news/2025/09-15-vinik-rankings.aspxThe program jumped two spots from last year, leapfrogging to secure its highest worldwide ranking in the program’s history, according to the 2025 SportBusiness Postgraduate Rankings.Maria AmorimMon, 15 Sep 2025 09:50:57 USF’s Vinik Sport & Entertainment Management program clinches No. 2 in global rankingsThe program jumped two spots from last year, leapfrogging to secure its highest worldwide ranking in the program’s history, according to the 2025 SportBusiness Postgraduate Rankings.Vinik Sport & Entertainment Management program cohorts/business/news/2025/09-15-vinik-rankings.aspxBusiness NewsSchool of Hospitality and Sport ManagementHospitality exec aims to bring people together with St. Pete food hall - Business Observerhttps://www.businessobserverfl.com/news/2025/sep/12/change-maker-natalia-levey-hi-hospitality-group/Natalia Levey says her aim is to “co-create environments where we have fun and fearlessly implement new ideas, where team members feel valued and grow, where food is always delicious and where connections are meaningful.”External ArticleFri, 12 Sep 2025 17:46:26 Hospitality exec aims to bring people together with St. Pete food hall - Business ObserverNatalia Levey says her aim is to “co-create environments where we have fun and fearlessly implement new ideas, where team members feel valued and grow, where food is always delicious and where connections are meaningful.”Natalia Leveyhttps://www.businessobserverfl.com/news/2025/sep/12/change-maker-natalia-levey-hi-hospitality-group/Business NewsSchool of Hospitality and Sport ManagementIn Turkey, your coffee comes with a side of destiny - CNNhttps://www.cnn.com/2025/08/26/travel/turkey-coffee-istanbul-ottoman-empireCalling Turkish coffee “just a drink” undersells it. It’s a ritual, a conversation and, as arguably the ancestor of all modern coffees, it’s a nearly 500-year-old piece of history, inscribed by UNESCO on its intangible cultural heritage of humanity list. Seden Dogan, a native of Turkey, shares its history, traditions and storytelling.External ArticleTue, 26 Aug 2025 10:46:34 In Turkey, your coffee comes with a side of destiny - CNNCalling Turkish coffee “just a drink” undersells it. It’s a ritual, a conversation and, as arguably the ancestor of all modern coffees, it’s a nearly 500-year-old piece of history, inscribed by UNESCO on its intangible cultural heritage of humanity list. Seden Dogan, a native of Turkey, shares its history, traditions and storytelling.turkish coffeehttps://www.cnn.com/2025/08/26/travel/turkey-coffee-istanbul-ottoman-empireBusiness NewsSchool of Hospitality and Sport ManagementUSF’s School of Hospitality and Sport Management prepares students for a merging industry - Oraclehttps://www.usforacle.com/2025/08/26/usfs-school-of-hospitality-and-sport-management-prepares-students-for-a-merging-industry/The new School of Hospitality and Sport Management will allow faculty across both industries to prepare students for a job market where entertainment and sports increasingly intersect.External ArticleTue, 26 Aug 2025 10:29:06 USF’s School of Hospitality and Sport Management prepares students for a merging industry - OracleThe new School of Hospitality and Sport Management will allow faculty across both industries to prepare students for a job market where entertainment and sports increasingly intersect.school of hospitality and sport managementhttps://www.usforacle.com/2025/08/26/usfs-school-of-hospitality-and-sport-management-prepares-students-for-a-merging-industry/Business NewsSchool of Hospitality and Sport ManagementWhat’s new at USF: College launch, Lululemon apparel, beach volleyball, dining and more - USF News/news/2025/whats-new-at-usf-college-launch-lululemon-apparel-beach-volleyball-dining-and-more.aspxThe Vinik Sport & Entertainment Management program merged with the school of hospitality to form the new School of Hospitality and Sport Management.External ArticleMon, 25 Aug 2025 10:32:46 What’s new at USF: College launch, Lululemon apparel, beach volleyball, dining and more - USF NewsThe Vinik Sport & Entertainment Management program merged with the school of hospitality to form the new School of Hospitality and Sport Management.what is new for fall 2025/news/2025/whats-new-at-usf-college-launch-lululemon-apparel-beach-volleyball-dining-and-more.aspxBusiness NewsSchool of Hospitality and Sport ManagementAre state-sponsored campaigns to promote tourism successful in attracting new visitors? - WalletHubhttps://wallethub.com/edu/most-fun-states/34665#expert=Kimberly_Brooke_HansenHospitality faculty member Brooke Hansen contributes an article to WalletHub about whether or not state-sponsored campaigns promoting tourism successfully attract new visitors.External ArticleTue, 19 Aug 2025 14:39:15 Are state-sponsored campaigns to promote tourism successful in attracting new visitors? - WalletHubHospitality faculty member Brooke Hansen contributes an article to WalletHub about whether or not state-sponsored campaigns promoting tourism successfully attract new visitors.muma college of business logohttps://wallethub.com/edu/most-fun-states/34665#expert=Kimberly_Brooke_HansenResearch and InnovationSchool of Hospitality and Sport ManagementMeet the new faculty helping power USF’s future - USF News/news/2025/meet-the-new-faculty-helping-power-usfs-future.aspxThe ҹƬ is welcoming 207 new faculty members to its campuses this fall. Joining USF’s renowned scholars, they represent a range of disciplines—from artificial intelligence and environmental robotics to cancer research and global health.External ArticleWed, 13 Aug 2025 10:42:59 Meet the new faculty helping power USF’s future - USF NewsThe ҹƬ is welcoming 207 new faculty members to its campuses this fall. Joining USF’s renowned scholars, they represent a range of disciplines—from artificial intelligence and environmental robotics to cancer research and global health.new faculty group photo/news/2025/meet-the-new-faculty-helping-power-usfs-future.aspxBusiness NewsArtificial Intelligence,School of Hospitality and Sport Management,School of Marketing and InnovationTPA continues to expand international routes, more travelers using AI in planning - Fox 13https://www.fox13news.com/news/tpa-continues-expand-international-routes-more-travelers-using-ai-planningAs travelers plan their trips to more destinations, research shows more travelers are using more artificial intelligence to map out their itineraries. Seden Dogan said about 60% of travelers are using some kind of artificial intelligence in their planning.External ArticleWed, 13 Aug 2025 10:39:02 TPA continues to expand international routes, more travelers using AI in planning - Fox 13As travelers plan their trips to more destinations, research shows more travelers are using more artificial intelligence to map out their itineraries. Seden Dogan said about 60% of travelers are using some kind of artificial intelligence in their planning.seden doganhttps://www.fox13news.com/news/tpa-continues-expand-international-routes-more-travelers-using-ai-planningBusiness NewsArtificial Intelligence,School of Hospitality and Sport ManagementHow AI is revolutionizing travel planning - USF News/news/2025/how-ai-is-revolutionizing-travel-planning.aspxArtificial intelligence is transforming how people plan travel with personalized, instant itineraries that once took hours to build. Seden Dogan, assistant professor of instruction in the School of Hospitality and Sport Management, says this shift in using AI is more than a trend. It's the new normal.External ArticleFri, 01 Aug 2025 16:16:58 How AI is revolutionizing travel planning - USF NewsArtificial intelligence is transforming how people plan travel with personalized, instant itineraries that once took hours to build. Seden Dogan, assistant professor of instruction in the School of Hospitality and Sport Management, says this shift in using AI is more than a trend. It's the new normal.summer travelers/news/2025/how-ai-is-revolutionizing-travel-planning.aspxBusiness News,Research and InnovationSchool of Hospitality and Sport ManagementHow AI is revolutionizing travel planning - Miragehttps://www.miragenews.com/how-ai-is-revolutionizing-travel-planning-1507172/#google_vignetteSeden Dogan, USF assistant professor of instruction in the School of Hospitality and Sport Management, says this shift in using AI is more than a trend. It's the new normal.External ArticleFri, 01 Aug 2025 16:11:18 How AI is revolutionizing travel planning - MirageSeden Dogan, USF assistant professor of instruction in the School of Hospitality and Sport Management, says this shift in using AI is more than a trend. It's the new normal.muma logohttps://www.miragenews.com/how-ai-is-revolutionizing-travel-planning-1507172/#google_vignetteResearch and InnovationSchool of Hospitality and Sport ManagementBooking a last-minute summer trip can save you money, expert suggests - WFTS Tampa Bayhttps://www.abcactionnews.com/news/local-news/booking-a-last-minute-summer-trip-can-save-you-money-expert-suggestsAs summer wraps up, Brooke Hansen, associate director at the ҹƬ School of Hospitality and Sport Management, shares her tips on how to take advantage of the remaining summer travel deals.External ArticleThu, 31 Jul 2025 16:06:43 Booking a last-minute summer trip can save you money, expert suggests - WFTS Tampa BayAs summer wraps up, Brooke Hansen, associate director at the ҹƬ School of Hospitality and Sport Management, shares her tips on how to take advantage of the remaining summer travel deals.last minute travel dealshttps://www.abcactionnews.com/news/local-news/booking-a-last-minute-summer-trip-can-save-you-money-expert-suggestsResearch and InnovationSchool of Hospitality and Sport ManagementLate summer travel deals and trends with USF - 10 Tampa Bayhttps://youtu.be/_czNREirrlg?si=9OvPunLgIlLNZfe3USF's Brooke Hansen, associate director in the School of Hospitality and Sport Management, shares tips for late summer travel.External ArticleThu, 31 Jul 2025 16:00:06 Late summer travel deals and trends with USF - 10 Tampa BayUSF's Brooke Hansen, associate director in the School of Hospitality and Sport Management, shares tips for late summer travel.brooke hansenhttps://youtu.be/_czNREirrlg?si=9OvPunLgIlLNZfe3Research and InnovationSchool of Hospitality and Sport ManagementUSF Brewing Arts student lands brewing role, class brew heads to Ulele/business/news/2025/07-30-brewing-arts-spotlight.aspxJonathan Ruiz is part of the current class of the USF Brewing Arts program. The cohort's collaborative beer project, a Guava German Gose, will be piloted at Ulele Brewery in Tampa.Sofia Garcia VargasWed, 30 Jul 2025 13:32:24 USF Brewing Arts student lands brewing role, class brew heads to UleleJonathan Ruiz is part of the current class of the USF Brewing Arts program. The cohort's collaborative beer project, a Guava German Gose, will be piloted at Ulele Brewery in Tampa.wolf branch brewery/business/news/2025/07-30-brewing-arts-spotlight.aspxBusiness NewsSchool of Hospitality and Sport ManagementTourism, sport and entertainment programs merge to form ҹƬ School of Hospitality and Sport Management/business/news/2025/07-29-hospitality-vinik-merger.aspxLaunching in fall 2025, the merged school will give students on all three campuses more career pathways and a global perspective on the interconnectedness of hospitality, tourism, sport and entertainment.Elizabeth L BrownTue, 29 Jul 2025 14:07:17 Tourism, sport and entertainment programs merge to form ҹƬ School of Hospitality and Sport ManagementLaunching in fall 2025, the merged school will give students on all three campuses more career pathways and a global perspective on the interconnectedness of hospitality, tourism, sport and entertainment.School of Hospitality and Sport Management/business/news/2025/07-29-hospitality-vinik-merger.aspxBusiness NewsSchool of Hospitality and Sport Management,Vinik Sport & Entertainment Management ProgramBest and worst places for Fourth of July celebrations - WalletHubhttps://wallethub.com/edu/best-4th-of-july-celebrations/4651#expert=Christian_E._HardigreeRegional Chancellor of the USF's St. Petersburg campus, Christian Hardigree, contributed expert insights to WalletHub’s analysis of the best U.S. cities for 4th of July celebrations.External ArticleSun, 29 Jun 2025 00:12:42 Best and worst places for Fourth of July celebrations - WalletHubRegional Chancellor of the USF's St. Petersburg campus, Christian Hardigree, contributed expert insights to WalletHub’s analysis of the best U.S. cities for 4th of July celebrations.usf muma college of business logohttps://wallethub.com/edu/best-4th-of-july-celebrations/4651#expert=Christian_E._HardigreeEventsSchool of Hospitality and Sport ManagementHigh schoolers get behind-the-scenes look at hospitality careers at USF Wyndham summer camp/business/news/2025/06-23-usf-hospitality-wyndham-experience-camp.aspxThe summer program was an immersive, hands-on introduction to careers in hospitality, tourism and culinary arts. Students explored hotel operations, customer service, event planning and more.Sofia Garcia VargasMon, 23 Jun 2025 14:46:35 High schoolers get behind-the-scenes look at hospitality careers at USF Wyndham summer campThe summer program was an immersive, hands-on introduction to careers in hospitality, tourism and culinary arts. Students explored hotel operations, customer service, event planning and more.students in the hospitality experience camp/business/news/2025/06-23-usf-hospitality-wyndham-experience-camp.aspxBusiness NewsSchool of Hospitality and Sport Management,School of Hospitality and Tourism ManagementHonors students explore sustainability and culture on study away trip to Hawaii - ҹƬ St. Petersburghttps://www.stpetersburg.usf.edu/news/2025/honors-students-explore-sustainability-culture-on-study-away-trip-hawaii.aspxTen ҹƬ students recently returned from an unforgettable educational trip to Hawaii's Big Island, where they hiked lava fields, made chocolate from freshly harvested cacao pods and learned about environmental restoration in a cloud forest.External ArticleFri, 20 Jun 2025 14:57:08 Honors students explore sustainability and culture on study away trip to Hawaii - ҹƬ St. PetersburgTen ҹƬ students recently returned from an unforgettable educational trip to Hawaii's Big Island, where they hiked lava fields, made chocolate from freshly harvested cacao pods and learned about environmental restoration in a cloud forest.students in hawaiihttps://www.stpetersburg.usf.edu/news/2025/honors-students-explore-sustainability-culture-on-study-away-trip-hawaii.aspxBusiness NewsSchool of Hospitality and Sport Management,School of Hospitality and Tourism ManagementUSF football's Reggie Johnson named a 2025 McLendon Scholar - USF Athleticshttps://gousfbulls.com/news/2025/5/23/usf-footballs-reggie-johnson-named-a-2025-mclendon-scholar.aspxJohnson, who is enrolled in the Vinik Sport & Entertainment Management program within the Muma College of Business, was one of 11 student-athletes nationwide to earn a postgraduate scholarship from the McLendon Foundation.External ArticleFri, 23 May 2025 11:44:15 USF football's Reggie Johnson named a 2025 McLendon Scholar - USF AthleticsJohnson, who is enrolled in the Vinik Sport & Entertainment Management program within the Muma College of Business, was one of 11 student-athletes nationwide to earn a postgraduate scholarship from the McLendon Foundation.reggie johnsonhttps://gousfbulls.com/news/2025/5/23/usf-footballs-reggie-johnson-named-a-2025-mclendon-scholar.aspxBusiness News,Honors and AwardsSchool of Hospitality and Sport Management,School of Marketing and Innovation,Vinik Sport & Entertainment Management ProgramTrustees approve updated ҹƬ stadium plan, paving the way for full construction to move forward - USF News/news/2025/trustees-approve-updated-usf-stadium-plan-paving-the-way-for-full-construction-to-move-forward.aspxCheck out USF’s latest rendering for the stadium and learn more about how construction is ramping up – putting it on track to open in fall 2027.External ArticleTue, 29 Apr 2025 09:28:43 Trustees approve updated ҹƬ stadium plan, paving the way for full construction to move forward - USF NewsCheck out USF’s latest rendering for the stadium and learn more about how construction is ramping up – putting it on track to open in fall 2027.stadium rendering/news/2025/trustees-approve-updated-usf-stadium-plan-paving-the-way-for-full-construction-to-move-forward.aspxBusiness NewsSchool of Hospitality and Sport Management,School of Hospitality and Tourism Management,School of Marketing and InnovationRegenerating the idea of ecotourism in Costa Rica and the world - WUFThttps://www.wuft.org/2025-04-15/regenerating-the-idea-of-ecotourism-in-costa-rica-and-the-worldIn response to the failed promise of “sustainable tourism,” can a new model leave places better with the help of tourists? Brooke Hansen explains how regenerative travel sets a higher bar than sustainability.External ArticleThu, 10 Apr 2025 19:04:50 Regenerating the idea of ecotourism in Costa Rica and the world - WUFTIn response to the failed promise of “sustainable tourism,” can a new model leave places better with the help of tourists? Brooke Hansen explains how regenerative travel sets a higher bar than sustainability.ecotourismhttps://www.wuft.org/2025-04-15/regenerating-the-idea-of-ecotourism-in-costa-rica-and-the-worldResearch and InnovationSchool of Hospitality and Sport Management,School of Hospitality and Tourism Management